Templates & Guidelines
Brand Guidelines
These parameters will help ensure that the typeface, color, photography, language and design choices we make fit with the overall system.
Template Designs
We provide the framework and visual building blocks needed to fulfill ambulatory creative work requests.
PowerPoint Templates
Standardized templates make it easier to consistently create professional presentations.
Zoom Backgrounds
Branded Zoom backgrounds help create a consistent and professional presence in virtual meetings.
Video Guidelines
UCLA Heath and the David Geffen School of Medicine (DGSOM) must adhere to video production guidelines to ensure that we have brand consistency and comply with accessibility rules for all video content.
To request marketing support to produce a custom video, including a provider bio video, webinar video or patient education video, submit a Marketing Request.
Clinical and research teams cannot produce their own custom videos. Video vendors hired by UCLA Health and DGSOM entities must be approved by the marketing department.
If you are a marketing-approved vendor that is producing a video, please reference the following toolkits for accessibility and brand guidance.
Download the Horizontal (16:9) Video Toolkit
Download the Vertical (9:16) Video Toolkit
Please note: these toolkits are subject to change.
Video Outro Cards
If you are a marketing-approved vendor, please add a branded outro card to maintain brand consistency.
UX Design
UX Design System for Building Digital Experiences
What our digital platforms look like and how they feel to those who navigate them have been carefully designed to capture and reflect the updated brand personality. Our system contains a usable kit that includes preapproved visual styles and sections so that designed pages can be put together faster, look unified, and behave and work the same so that they offer a similar user experience everywhere they are applied. Use the link to explore the guide.
Who It is For
- UX/Product Designers: design with approved tokens, components and patterns.
- Front‑end Engineers: implement from the coded component library.
- Content Designers/Editors: follow brand and content patterns.
- Product Managers: scope faster, reduce ambiguity and plan with known parts.
- QA/Accessibility: test against documented standards and acceptance criteria.
- Marketing/Brand: ensure digital executions stay on-brand.